"You're competing with Netflix for the same eyeballs."
Generic talking-head video, scripted to death, doesn't move audiences. Worse, it can make you look smaller than you are.
London · UK · Europe
HEH!
PRODUCTIONS
Broadcast-standard media production for technology and finance leaders.
Pay attention.
Emmy-nominated production
Bloomberg-trained journalism
Software CEO insight
Section 01 · The Problem
The problem right now.
Audiences have been trained to spot artificial content in seconds and switch off.
"Your team is producing more content than ever. It's working less than ever."
AI tools made content cheap. They didn't make it good. Volume has gone up; engagement has gone down.
"Media training fixes the message. It can't fix a format that looks scripted."
Audiences trust journalism. They don't trust corporate marketing dressed up as journalism. The difference is craft.
The fix isn't more content. It's content with editorial discipline.
Section 02 · The Solution
The HEH! solution.
We help leaders communicate with broadcast standards. Three pillars. Three founders.
01
Emmy-nominated broadcast
Production values that compete with Netflix for attention.
Charlotte Hobday · Production & Direction
02
Bloomberg journalism authority
Interviewing craft that moves markets, draws out strategic insight and the trust that comes with it.
Samuel Etienne · Broadcast Journalism
03
Software CEO perspective
Strategic empathy from a leader who's navigated the same room you're in right now.
Mike Hobday · Strategy & Tech
Section 03 · Founders
Founding team.
Three disciplines, one editorial standard.
Charlotte Hobday
Production & Direction
Emmy-nominated Co-Executive Producer with credits across Disney+, Amazon, BBC, Channel 4 and ITV. Combines high-end storytelling with a strong visual sensibility, shaping content that turns complex concepts into clear, human stories that resonate with audiences and drive attention.
Samuel Etienne
Broadcast Journalism & Strategic Comms
Broadcast journalist, show editor and producer, previously with Bloomberg, where he set the news agenda and provided media training to C-suite executives and senior political figures. Brings the authority and interviewing craft that shapes how business narratives move markets and shift audience sentiment globally.
Mike Hobday
Strategy & Technology
Senior Advisor at HFS Research on AI and agentic innovation. Former CEO of AntWorks (GenAI document processing) and General Manager for Intelligent Automation at IBM. Knows exactly what the tech can and cannot fake.
Section 04 · Why HEH! · Why now
"We built the AI. We know exactly what it cannot fake."
We've shipped it.
Mike ran, AntWorks, a GenAI document-processing company. He knows exactly what generative tools can produce, and exactly where they fall down.
We've covered it.
Sam is a broadcast journalist and event host who interviewed CEOs and politicians at Bloomberg and set the news agenda for millions every day. He knows how audiences spot a press release dressed up as journalism and how to do the opposite.
We've crafted it.
Charlotte produces for Disney+, BBC, ITV. She knows the broadcast standard that AI content is benchmarked against and how to clear it.
The AI-content moment is the reason HEH! exists.
Section 05 · How we work
How we work.
Three ways to put HEH! to work. Pick the entry point that fits.
Event Interview
Single shoot · single moment
"A signature on-camera moment, captured properly."
- Be the story, not the talking head.
- Broadcast-grade footage from one shoot.
- Cut for socials, web and earned media.
Most popular
Company Campaign
Single visit · multi-channel
"A content engine around a launch, milestone or moment."
- Multi-channel assets from one visit.
- Strategic narrative across audiences.
- Editorial cadence your team can build on.
Ongoing Partnership
Continuous · year-long narrative
"Always-on storytelling with editorial discipline."
- Earned-media polish, owned-media control.
- Consistent voice across the year.
- Priority scheduling, retainer terms.
Investment available on request — every engagement is scoped to your moment.
What's included
The deliverables, side by side.
| Deliverable | Event Interview | Company Campaign | Ongoing Partnership |
|---|---|---|---|
| Pre-production strategy call | |||
| On-site filming (broadcast crew) | |||
| Multi-cam panel / fireside option | |||
| Branded graphics & lower thirds | |||
| Multi-channel edits (social, web, YT) | |||
| Same-day social cut available | |||
| Strategic content calendar | |||
| Press & earned-media coordination | |||
| HEH! network amplification | |||
| Priority scheduling & retainer terms |
Detailed deliverables, add-ons and investment available on request.
Section 06 · Anatomy
Anatomy of a HEH! engagement.
Five steps from first call to live content. No surprises.
- 01
Brief
30-min call
We listen first. Your audience, the message, the moment.
- 02
Pre-production
1–2 weeks
Story shaping, question design, location and crew.
- 03
Filming day
On location
Broadcast crew, broadcast standard. Your CEO at their best.
- 04
Edit
24–72 hours
Editorial cut, multi-channel formats, your brand discipline.
- 05
Amplify
Launch + after
Owned channels, social, earned-media outreach, network reach.
One shoot. Multiple formats. Editorial discipline at every step.
Final · Let's begin
HEH!
Let's make a moment.
Suggested first step
A 30-minute brief call.
Tell us your moment. We'll tell you what's possible — and what isn't.
HEH! Productions · Pay attention.
London · UK · Europe